One important question that would obviously arise in the minds of new players is the reason for having so many different online casinos real money in the same group when they share the prominent features. There are two reasons for this. Like any other market the online casino market is fragmented. The different online casinos of the same group target different segments of the market. One way of segmenting the market is on the basis of the thematic environment provided by the online casino. Online casinos with oriental names and images target the Asian customers the most.

Similarly online casinos that project a futuristic image may be targeting the younger and more tech savvy players. There are casino group that has given strong thematic basis to its different online casinos and therefore as a total entity it is able to capture a larger share of the market. The second reason is that after a time a section of players will switch over to a different online casino because boredom sets in. By having alternatives in the same group an opportunity is provided to these players for moving to a different gambling site to play online casino games within the same group.